Keyword research is an essential part of SEO and digital media. In many ways, the algorithms which make search engines and social media platforms tick rely on the recurring use of certain keywords. Patterns, trends, and audience behaviour are better understood and mapped through keyword research. 

As you can see, the scope of keyword research extends beyond the simplistic use of keyword planners. One can see the impact of keywords on the working of different platforms. 

In many ways, finding the right keywords is an essential part of the digital marketing game. Especially in SEO, finding the right keywords can be vital in getting more traffic and visitors. 

While most SEOs use keyword planners to find the right topics and keywords to write content on, social media is an interesting place where interesting keywords can be found. In this article, we discuss the role of social media in keyword research. 

Mapping Audience Behaviour With Social Media

Social media is big enough to be home to all types of discussions. Based on the niche of a website, SEOs can search for topics and analyse the words being used by people on social media for the topics. 

There is a great chance that words being used on social media for a given topic are likely also being queried on search engines. Since most keyword tools take time to update data related to search volume and topical interest, SEOs can use this gap of knowledge to get a leg up from the competition.

A Study of Audience Behaviour

Keyword research is largely a study of audience behaviour. There are many metrics which help identify the right keywords, but the ultimate goal is to find out how an audience uses keywords while using search engines. 

Whether this task is accomplished using social media or keyword planners is irrelevant. Yes, social media is not a conventional keyword research tool. However, it is a great platform where SEOs can gain an advantage over their competitors who are relying on the same keyword tools all the time. 

For better ways to beat the competition, using social media for keyword research is a great idea. 

In Conclusion

Keyword research is not just a practice of jotting down keywords. It is a deeper insight into studying how an audience uses keywords when speaking of a given topic. Keywords and their use is not restricted to search engines alone. Even social media can be seen as a platform where keywords are important. In this article, we studied how keywords can be found on social media.